Our mission

We empower individuals and organizations to nurture a sustainable growth by leveraging on our unique blend of happiness & innovativeness

We craft tailor-made solutions for

To secure their ideal job and know how to experience long-term happiness by developing a unique & valuable skill set

To start, boost and sustain successful businesses while knowing how to experience long-term happiness.

Companies

To gain a sustainable competitive edge by cultivating our unique blend of happiness and innovativeness. 

Our vision

Make happiness and innovativeness
the pillars of lifelong learner growth

MAKE HAPPINESS AND INNOVATIVENESS THE pillars OF LIFELONG LEARNER GROWTH

Our signature approach

Leveraging on innovation to make happiness buy money, and a lot more.™

happiness buys money,
and a lot more.™

For the past decade, while navigating both the academic and corporate worlds, we have conducted extensive research and experimentation, gaining striking, science-backed insights:

  • It is happiness that buys money, and it buys a lot more. Happiness fuels performance and nurture a sustainable growth for both individuals and organizations.
  • In that perspective, happiness is not just about emotions but should be considered as an ability—a fully-fledged ability to be managed in a rational way to then unlock the experience of lasting positive emotions. Thus, at HELFFE, we define happiness as the ability to sustain positive emotions over time by effectively managing your resources in alignment with chosen and specific objectives.
  • Similar to happiness, another ability is a key driver of performance and growth : Innovativeness. At HELFFE, we define innovativeness as the ability to continuously enhance methods of achieving objectives, and even surpassing them, through creative problem-solving.
  • Coordinating the development of these two crucial abilities in a holistic way create a fruitful synergy and maximize their positive impact on performance and growth.
 

Thus, we have created a new actionable concept to give birth to this powerful blend of happiness and innovativeness We name it Happinnovativeness™ : The ability to sustain positive emotions by effectively managing your resources in alignment with chosen and specific objectives, coupled with persistent endeavors to achieve and surpass these objectives through creative problem-solving.
To develop this ability, we have identified 6 fundamental skills to hone :

  • Critical Thinking
  • Emotional Intelligence
  • Creativity
  • Collaboration
  • Resource Management
  • Decision-making
 

Then, we have crafted a new growth framework using Happinnovativeness™ as a core driver. Growth, in our terms, signifies continuous advancement towards defined objectives, encompassing not only enhanced performance, but also, the development of unique and valuable capabilities over time.

Through the application of our unique growth framework, individuals and organizations can :

  • Gain continuous performance enhancement
  • Develop unique and valuable capabilities
  • Master complex problem-solving
  • Demonstrate a high level of innovativeness
  • Experience long-term happiness

 

Our HELFFE Growth Framework could benefit both individuals and organizations. Yet, tailored implementations for each type of organization or individual is required to maximize the positive outcomes. This is why we craft practical and tailor-made solutions to allow any type of individual or organization to make the most of our signature approach.

In a nutshell, after a decade of research, experimentation and continuous refinement, we have been able to craft our signature approach to become :

- science-backed, yet practical for a reliable and hands-on application

- well-structured, yet customizable for a smooth and easy application

- enjoyable, yet powerful for a lasting and efficient application

In a nutshell, after a decade of research, experimentation and continuous refinement, we have been able to craft our signature approach to be : 

  • Science-backed, yet practical for a reliable and hands-on application
  • Well-structured, yet customizable for a smooth and easy application
  • Enjoyable, yet powerful for a lasting and efficient application

Our values

helffe jardin

Values we cultivate for fruitful collaborations with all our stakeholders

EMPATHY

Empathy is at the heart of our organization. We believe in building meaningful connections with our partners and customers by demonstrating genuine care and understanding. It is our priority to go beyond surface-level interactions and truly delve into the emotions, concerns, and aspirations of those we serve. By actively practicing empathy, we aim to create an environment where individuals feel seen, heard, and valued. At every touchpoint, we strive to put ourselves in the shoes of our partners and customers. This involves actively listening to their feedback, preferences, and desires, and using that knowledge to shape our offerings and experiences. We understand that each person is unique, with their own set of needs and challenges. By taking the time to understand their perspectives, we can better anticipate their requirements and provide tailored solutions.

We are dedicated to maximizing efficiency for our partners and customers. We understand that every organization has unique requirements and expectations, and we strive to provide qualitative and tailor-made support to meet those needs effectively. By customizing our solutions, we enable our partners and customers to streamline their processes, optimize resources, and achieve their goals in the most efficient way possible. We believe that by enhancing their efficiency, we empower them to focus on what matters most and drive sustainable growth. Through our commitment to delivering high-quality, personalized support, we help our partners and customers achieve greater productivity, cost savings, and overall operational excellence.

EFFICIENCY

EXCELLENCE

We are driven by a commitment to excellence in everything we do. We believe that true success lies in the relentless pursuit of continuous improvement and attention to detail. We strive to provide our partners and customers with seamless experiences that exceed their expectations. From the initial interaction to the final outcome, we meticulously evaluate and optimize every aspect of our solution to ensure the highest level of quality. We are dedicated to delivering excellence at every touchpoint, embracing innovation, and staying ahead of the curve to meet the evolving needs of our partners and customers. By upholding the highest standards of performance and constantly raising the bar, we aim to inspire confidence and trust in our abilities, and ultimately, achieve outstanding results. With our unwavering focus on excellence, we are dedicated to surpassing expectations and setting new standards.

We strongly believe in the power of empowering our partners and customers. We understand that true growth and success come from enabling others to unleash their full potential. We are dedicated to providing the necessary tools, resources, and support to empower our partners and customers to take ownership of their learning and development journeys. Through personalized guidance, mentorship, and collaborative problem-solving, we strive to foster a sense of confidence, autonomy, and self-reliance among our stakeholders. We actively listen to their needs, aspirations, and challenges, and work closely with them to co-create solutions that align with their unique goals and ambitions. Our aim is to create an environment that encourages innovation, creativity, and independent thinking, empowering our partners and customers to navigate through challenges, seize opportunities, and achieve remarkable outcomes. By nurturing a culture of empowerment, we enable individuals and organizations to flourish, unlocking their true potential and paving the way for transformative growth and success.

EMPOWERMENT

ENJOYMENT

We believe that learning and growth can be truly enjoyable experiences. We understand the importance of creating a positive and engaging atmosphere in all our interactions. We strive to deliver our solutions with a good mood, infusing a sense of joy and enthusiasm into everything we do. We aim to foster a fun and lively environment that sparks curiosity and promotes active participation. Our team is dedicated to bringing a positive and caring approach to every circumstance, ensuring that our partners and customers feel welcomed, valued, and inspired throughout their journey with us. With our commitment to delivering services with a smile and a genuine passion for creating moments of delight, we strive to make every interaction a truly uplifting and enjoyable one.

Our story

It is all about Passion Ambition Innovation

Over a decade ago, in a charming corner of Montpellier Business School (France), destiny intertwined the paths of two individuals: Dr. Rajaa and Dr. Marouane. Little did they anticipate that their serendipitous meeting during their Masters in Consulting & Change Management would spark a long and transformative journey together.

Across all the diverse courses taken during this Masters, whether in Marketing, Finance, or Human Resources, one common element was repeatedly highlighted. ‘Innovation is one of the most important factors to boost and sustain growth at all levels. Mastering innovation management is game-changing as it helps to continuously enhance individual and organizational performance.’

Furthermore, they observed the validity of this academic insight in their various professional experiences within successful organizations, including DELL EMC and EDF Group, the second-largest energy producer globally.

So, Dr. Rajaa and Dr. Marouane made the decision to deepen their knowledge and expertise by pursuing a Ph.D. in innovation management at the University of Montpellier (France). Following the completion of their Ph.D. and a decade of academic experience as professors in prestigious universities, they drew three main conclusions from their extensive scientific and practical research.

1) Being innovative is indeed a key driver of performance and growth for individuals of all ages, occupations, and hierarchies, as well as for organizations of varying types and sizes. Paradoxically, despite the increasing discourse on innovation, it remains a pervasive buzzword, and the confusion surrounding this concept continues to grow. It is a phantom that everyone discusses, yet very few have grasped its true nature. Additionally, there remains a notable absence of effective and practical learning tools to enhance innovativeness at both individual and organizational levels.

2) Another common factor contributing to the performance and growth of individuals and organizations is Happiness. Although a substantial scientific consensus supports this analysis and despite a recent surge in interest, the process that links happiness and performance remains largely unexplored—especially regarding practical applications.  Simply put, there is still a significant lack of reliable tools to improve individual and organizational performance by harnessing the power of happiness. 

Similar to innovation, happiness has become a prevalent buzzword in various contexts. While conversations about happiness, well-being, and mental health are widespread, only a few truly understand how to precisely define happiness and, more importantly, how to practically leverage it to enhance individual and collective performance.

3) Happiness and innovativeness are like twins, intricately connected by a shared DNA. Indeed, Dr. Rajaa & Dr. Marouane’s comprehensive research has unveiled a striking similarity in the skills that foster both happiness and innovativeness. Focusing on these common skills can boost performance for individuals and organizations, establishing a resilient base for sustained growth. This science-backed insight underscores the potential for a synergistic approach.

After clearly identifying these challenges, Dr. Rajaa and Dr. Marouane decided to practice what they teach and transform these challenges into opportunities. Indeed, these two academics, specialized in innovation and entrepreneurship, decided to put into practice the concepts they teach through their own entrepreneurial project: HELFFE.

The mission was clear: to empower individuals and organizations to nurture a sustainable growth by leveraging on a unique blend of innovativeness and happiness. They worked intensely to find innovative and practical solutions to the challenges they identified.

Thus, they were able to capitalize on a decade of research and experimentation to create a unique, practical, and powerful growth method. They started to craft new solutions to help students, entrepreneurs and companies apply smoothly their signature growth method. Through all these endeavors, Dr. Rajaa and Dr. Marouane are driven by a strong vision to make happiness and innovativeness the pillars of lifelong learner growth.

Be part of this journey and let’s write together the next chapter!

MORE DETAILS ON OUR BACKGROUND

  • Ph.D in Innovation Management at the University of Montpellier, France (ranked in the Top 200 best universities in the world by QS)
  • Masters in Consulting and Change Management at Montpellier Business School, France (ranked in the Top 50 Best Business Schools in the world by the FT)
  • 10 years of experience as Academics in prestigious international universities (Montpellier Business School, University of Wollongong in Dubai,…)
  • Professional Experiences in large international  groups (DELL, EDF Group,…) as well as SMEs
  • Publication of research articles in international peer-reviewed journals (Production Planning and Control, Revue Française de Gestion,…)
  • Presentation of research papers in international conferences (EURAM, R&D Management, WOIC,…)

OUR STORY

IT IS ALL ABOUT PASSION AMBITION INNOVATION

Over a decade ago, in a charming corner of Montpellier Business School (France), destiny intertwined the paths of two individuals: Dr. Rajaa and Dr. Marouane. Little did they anticipate that their serendipitous meeting during their Masters in Consulting & Change Management would spark a long and transformative journey together.

Across all the diverse courses taken during this Masters, whether in Marketing, Finance, or Human Resources, one common element was repeatedly highlighted. ‘Innovation is one of the most important factors to boost and sustain growth at all levels. Mastering innovation management is game-changing as it helps to continuously enhance individual and organizational performance.’

Furthermore, they observed the validity of this academic insight in their various professional experiences within successful organizations, including DELL EMC and EDF Group, the second-largest energy producer globally.  So, Dr. Rajaa and Dr. Marouane made the decision to deepen their knowledge and expertise by pursuing a Ph.D. in innovation management at the University of Montpellier (France). Following the completion of their Ph.D. and a decade of academic experience as professors in prestigious universities, they drew three main conclusions from their extensive scientific and practical research.

1) Being innovative is indeed a key driver of performance and growth for individuals of all ages, occupations, and hierarchies, as well as for organizations of varying types and sizes. Paradoxically, despite the increasing discourse on innovation, it remains a pervasive buzzword, and the confusion surrounding this concept continues to grow. It is a phantom that everyone discusses, yet very few have grasped its true nature. Additionally, there remains a notable absence of effective and practical learning tools to enhance innovativeness at both individual and organizational levels.

2) Another common factor contributing to the performance and growth of individuals and organizations is Happiness. Although a substantial scientific consensus supports this analysis and despite a recent surge in interest, the process that links happiness and performance remains largely unexplored—especially regarding practical applications.  Simply put, there is still a significant lack of reliable tools to improve individual and organizational performance by harnessing the power of happiness. 

Similar to innovation, happiness has become a prevalent buzzword in various contexts. While conversations about happiness, well-being, and mental health are widespread, only a few truly understand how to precisely define happiness and, more importantly, how to practically leverage it to enhance individual and collective performance.

3) Happiness and innovativeness are like twins, intricately connected by a shared DNA. Indeed, Dr. Rajaa & Dr. Marouane’s comprehensive research has unveiled a striking similarity in the skills that foster both happiness and innovativeness. Focusing on these common skills can boost performance for individuals and organizations, establishing a resilient base for sustained growth. This science-backed insight underscores the potential for a synergistic approach.

After clearly identifying these challenges, Dr. Rajaa and Dr. Marouane decided to practice what they teach and transform these challenges into opportunities. Indeed, these two academics, specialized in innovation and entrepreneurship, decided to put into practice the concepts they teach through their own entrepreneurial project: HELFFE.

The mission was clear: to empower individuals and organizations to nurture a sustainable growth by leveraging a unique blend of innovativeness and happiness. They worked intensely to find innovative and practical solutions to the challenges they identified.

Thus, they were able to capitalize on a decade of research and experimentation to create a unique, practical, and powerful growth method. They started to craft new solutions to help educational institutions, entrepreneurs and companies apply smoothly their signature growth method. Through all these endeavors, Dr. Rajaa and Dr. Marouane are driven by a strong vision to make happiness and innovativeness the pillars of lifelong learner growth.

Be part of this journey and let’s write together the next chapter!

MORE DETAILS ON OUR BACKGROUND

  • Masters in Consulting and Change Management at Montpellier Business School, France (ranked in the Top 50 Best Business Schools in the world by the FT)
  • Ph.D in Innovation Management at the University of Montpellier, France (ranked in the Top 200 best universities in the world by QS)
  • 10 years of experience as Academics in prestigious international universities (Montpellier Business School, University of Wollongong in Dubai,…)
  • Professional Experiences in large international  groups (DELL, EDF Group,…) as well as SMEs
  • Publication of research articles in international peer-reviewed journals (Production Planning and Control, Revue Française de Gestion,…)
  • Presentation of research papers in international conferences (EURAM, R&D Management, WOIC,…)

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